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October 28, 2024

How to Manage the PR Fallout from a Buggy App Update

An image representing a company responding to a buggy app update

When a new app update rolls out with unexpected bugs or performance issues, it can lead to immediate user frustration, negative feedback, and a potential public relations (PR) crisis. Handling the fallout from a buggy app update requires swift action, transparent communication, and a strong recovery plan. In this article, we’ll discuss how to manage […]

Why Quick Fixes Aren’t Enough: The Long-Term Impact of Poor App Performance on Marketing

An image representing a successful relaunch of an app after improving performance

Poor app performance can significantly hinder your marketing efforts, and while quick fixes may seem like an immediate solution, they rarely address the underlying issues that lead to long-term success. Addressing performance problems with band-aid solutions can frustrate users, damage your app’s reputation, and create a cycle of high churn and poor retention. This article […]