Client Background:
The Client is a gamified shopping app that offers consumers cash rebates on their everyday purchases. With its innovative approach, the cash rebates app transforms the traditional shopping experience by providing users with opportunities to save money and earn rewards while shopping for their favorite products.
Coverage:
Our digital marketing and public relations services resulted in extensive coverage across various media outlets:
- Features in renowned publications such as Forbes, The Wall Street Journal, TechCrunch, VentureBeat, and Associated Press, among others.
- Television appearances on Fox 5 News, ABC affiliates, and local news channels in major cities across the United States.
- Coverage in industry-specific publications including Payment Source Magazine, National Retail Federation (STORES Media), and Beverage Industry News.
Results:
Our digital marketing and public relations campaign yielded remarkable results for the Client:
- Within a short period, the app garnered over 1,000,000 downloads, showcasing its widespread adoption and popularity among users.
- The campaign’s effectiveness in driving user engagement and savings was evident, with the app’s total savings for consumers jumping from $7.5 million to over $10 million.
- The Client also successfully raised over $50,000,000 in funding, reflecting investor confidence and the app’s potential for continued growth and innovation.
Conclusion:
Through a strategic blend of digital marketing and public relations efforts, we successfully positioned the Client as a leader in revolutionizing the shopping experience. The extensive media coverage secured across various outlets, coupled with the app’s significant growth in downloads and savings for consumers, underscore the effectiveness of our campaign in driving user acquisition and engagement. Additionally, the successful funding round further validates the app’s potential for continued success and innovation in the market. As a trusted provider of digital marketing and public relations services, we remain committed to delivering innovative solutions. Ones that drive tangible results and propel our clients towards their objectives.
