App Case Study: Payment App Revolutionizes How Retailers & Game Publishers Reach the Under-21 Group

Kids App

Client Background:

The Client Kids App, is an award-winning payment technology that revolutionizes the way retailers and game publishers reach the Under-21 age group. It offers a safe, secure, and legal solution that is COPPA compliant, FTC approved, and aligned with international children’s privacy laws. It ensures a seamless and responsible payment experience for young users.

Coverage:

Our digital marketing and public relations efforts resulted in extensive coverage across top-tier media outlets:

  • Television appearances on FOX Business TV, CNBC, and FOX 40 New York.
  • Print and online coverage in USA Today, Daily Dot, Reuters, Newsday, FOX Business, MarketWatch, CNET, MainStreet, Fiscal Times, The Information, and more.

Results:

Our digital marketing and public relations campaign delivered outstanding results for the Client’s Kids App:

  • Creation of new partnerships with gaming companies Crossfire and Playerize, expanding the app’s reach and user base.
  • The Client App’s Card won Best in Category in the Head of the Class category of the Paybefore Awards. It was recognizing its innovation and impact in the payment technology space.

Conclusion:

Through strategic digital marketing and public relations efforts, we successfully positioned the Client App as a leader in payment technology for the Under-21 age group. The extensive media coverage secured across television, print, and online outlets. They helped amplify the app’s visibility and credibility, leading to new partnerships and industry recognition. Winning Best in Category at the Paybefore Awards and being featured in PR News underscore the app’s innovation and impact in the market. We are a leading provider of digital marketing and public relations services. And we remain committed to delivering innovative solutions that drive tangible results and propel our clients towards their objectives.