Client Background:
The Client App is a revolutionary 3D avatar app that allows users to embody characters using facial tracking technology. It enables them to create and send online video messages in a unique and engaging way. With a target audience spanning general consumers, avatar and animation fans, gamers, and kids and parents, the app sought to disrupt the digital communication landscape with its innovative features.
Coverage:
Our digital marketing and public relations efforts resulted in extensive coverage across top-tier media outlets:
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- National and local television hits, including appearances on the TODAY show, Good Day New York, ABC 13 Houston, ABC 8 Dallas, FOX 2 Hawaii, FOX 9 Minneapolis, FOX10 Phoenix, NBC 5 Chicago, NBC 38 Columbus, CBS 12 Rhode Island, CBC Kingston, Telemundo 51 Miami, KTLA-TV Los Angeles, Good Day Rochester, and Good Day Austin.
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- Print and online coverage in leading publications. They include CNET, Bloomberg News, Fast Company, The New York Post, MSN Tech, PSFK, Media Post, Tech Republic, Gizmag, Examiner, and PR Week, among others.
Results:
Our digital marketing and public relations campaign yielded exceptional results for the 3d avatar app:
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- During the fourth month of the campaign, the app experienced a significant milestone. It reached more than 10,000 downloads in a single day.
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- The client received an undisclosed amount of funding from investors and a VC firm. It highlights the confidence in the app’s potential and positioning the company for further growth and success.
Conclusion:
Through a targeted consumer campaign aimed at general consumers, avatar and animation fans, gamers, and kids and parents, coupled with a strategic business and tech media campaign to attract investors and partners, we successfully positioned the Client App for success. The extensive media coverage secured across television, print, and online outlets propelled the app to widespread visibility and adoption. Achieving over 10,000 downloads in a single day and securing undisclosed funding from investors and a VC firm demonstrate the effectiveness of our digital marketing and public relations efforts. As a leading provider of digital marketing and public relations services, we remain committed to delivering innovative solutions. Ones that drive tangible results and propel our clients towards their objectives.
