Digital Marketing: Unique campaigns to catapult ROI.

Digital Marketing Campaigns

Don’t let your media results go to waste!

OURACO is in its 15^th year providing tech public relations and online digital marketing campaigns to clients worldwide. Our clients reside from Los Angeles, Singapore, San Francisco, Hong Kong, New York, London, Miami, Toronto, and Dubai. Regardless, we know their audience is global. As a result, for them to stand out against the competition, their product, service, or brand must be present and prominent 24/7. And, it is no different for you!

Combining Media and Online Marketing

It is an overwhelming task to produce a tech online marketing campaign if you are busy running your business. Fortunately, this is our area of expertise. It is also why clients chose us as their marketing partner. We build strategic, robust, automated, measurable, and agile tech online marketing campaigns to create efficiency and leverage your earned media. Independent third-party validation of your product or service via earned media establishes credibility. Without it, you will spend more time convincing others of the benefits of your product or service. It is similar to the saying an ounce of prevention is worth a pound of cure. Investing in earned media will save time and money.

The Anatomy of a Tech Online Digital Marketing Campaign

-Layer One

Our journey begins by identifying your business objectives and goals. Sounds easy, but as ridiculous as it may seem, most clients are so focused on product development they fail to see other important aspects of the business. We are here to have that discussion and help illuminate those other aspects for your benefit and so you may get back to the core of your business.

Now that the destination and objections are clear, we focus on developing the milestones along the way. In other words, we create a digital marketing road map and the marketing strategy to achieve each milestone and reach the final destination. Viola, you now have your formalized marketing and execution plan and the perfect partner to accompany you there.

-Layer Two

To take your marketing campaign to the next level, we implement the latest search engine marketing (SEM) tactics. Sounds fancy but think of it as a complementary or additional marketing layer that will further boost results. In other words, the content gets seen in more places and more often. Additionally, and equally important, the content will eliminate common lapses seen in campaigns and ensure momentum is not lost.

On another front, we tap other cutting-edge analytics tools besides Google to track and monitor activity and make real-time optimization adjustments. Why is this important? Well, if you cannot measure it, you cannot improve it. Again, our job is to make sure you get the best results for your investment.The benefits include improved communication, increased audience cultivation, elevated brand recognition & credibility, increased cost efficiency, and higher conversion rates. And finally, it also leads to higher revenue and ROI.

Choosing Your Tech Online Digital Marketing Campaign

Many of our clients require customized campaigns. It is just the nature of technology. It may be because they have a product or service that is highly technical, they are appealing to a very distinct audience, or for some other reason. However, other clients may take advantage of our more standardized campaigns with minor modifications. We can take you to the next level with a tech online marketing campaign best suited for you in either event.

If you are looking to get up and running fast, consider one of our most frequently asked-for technology online digital marketing campaigns: corporate, investor, or sales campaign. Each campaign has a design to take advantage of minimal setup time to get you going quickly. They also incorporate monitoring capabilities, analytics, and automation for efficiency.

Additionally, we have experience with many other campaigns, including product launches, crowdfunding, influencer outreach, brand awareness, and more to meet your needs. Whether you are targeting investors, partners, or customers, we have the experience and campaign to get you timely results.

In conclusion, tech marketing campaigns require planning, preparation, execution, and time. It would be best if you stayed focused on your business and developing your product or service. After all, it is what you do best!

We have the expertise to focus on crafting your ideal message and distributing it to publications, news outlets, other channels, and your audience to get you results.

You may choose one of our popular marketing packages or go with a customized campaign to meet your specific needs. Either way, we will make sure your message is delivered, sparks engagement improves conversion, and increases your bottom line. Let’s get started today!